(FROM THE NEWSLETTER): The world is changing faster than ever. And while all places evolve and adapt over time, Morocco’s pace of change is sudden and jarring.
I’ll admit that it’s odd to talk about change in Morocco when you’re sitting in a house that is centuries old in a city founded 1,200 hundred years ago.
The city is Fez, an ancient and awe-inspiring wonder in a country brimming with history, culture and other-worldly landscapes.
But lately, even Fez is changing. It's becoming a bit more like Marrakech, which is not necessarily good. Many of the changes are making Morocco harder to visit, especially for people looking to explore Morocco’s real food culture and ancient traditions.
We blame the pandemic. And the recent earthquake made things worse.
Learning to make traditional Moroccan food from our wonderful Berber friends in a remote village.
The Moroccan government declared a covid State of Health Emergency on March 19, 2020, and imposed some of the most severe lockdown rules in Africa (often enforced by armored vehicles) until it ended on February 28, 2023. During that time, the government imposed on again, off again curfews, restrictions of movement not only into and out of the country, but between cities.
Tourism represents 7% of the Moroccan economy and employs 5% of its workers. All that economic activity stopped. Workers stayed home and tourist business owners suffered catastrophic losses.
A huge number of workers outside the tourism industry also couldn't work for months. Businesses downsized or closed. The unemployment rate skyrocketed.
The loss of income sent a ripple through the Moroccan population, driving up debt and causing other financial problems.
As the pandemic waned, tourism started crawling back. But then a 6.9 level earthquake struck on September 8 in the Atlas Mountains fairly close to Marrakech. Visitors canceled their plans and many buildings were damaged.
And since we arrived in Morocco a month ago, war broke out in between Hamas and Israel. And more people canceled their trips to Morocco.
In Fez, they still process leather the old fashioned way.
During The Morocco Caravan Experience, we got to spend a night in a remote ancient village in an old rammed earth house built in the 17th Century. Although that house was safe for our stay, it suffered superficial damage. Our initially intended riad in Marrakech was damaged as well, and we found an alternate (and equally stunning) accommodation. Buildings all over Marrakech were destroyed or damaged and currently many are scaffolded or walled off. Beyond even the human toll, the earthquake delayed Morocco's hopes for recovery.
The pandemic and earthquake accelerated negative trends already in progress in the country, including the replacement of local crafts by cheap, made-in-China knockoffs, adulterated argan oil and fake honey as well as the further industrialization of the food supply. Street merchants are selling more aggressively than ever. Goods for sale are much lower quality, and prices much higher, in general. Prices are soaring. Lodging, transportation, food and other traveler expenses have doubled or tripled in some instances. Local businesses are desperate to pay off their pandemic debts, and are trying to gouge their way to solvency.
ATM withdrawals limits have been lowered for locals and tourists alike, while more sellers and service providers are insisting on cash. And so visitors often can’t get enough money to buy the things they want to buy, further reducing income for Moroccans.
And there's construction everywhere.
And added to all this, there’s greater government controls throughout the country, including police checkpoints.
Some experienced, skilled people in hospitality have left the industry, and young, new and inexperienced people have taken their place. Many of the better conventional tourist activities and cooking classes and day trips have been replaced by the herding of busloads of tourists into rushed, soulless, cookie-cutter "experiences" that are rampant all over Morocco.
Damage to buildings and construction materials are visible all over Marrakech.
Our signature exclusive bespoke and totally authentic gastronomad experiences are still possible, but only because of our deep, long-standing relationships with the local chefs, winemakers, artisans and others who enable them.
Before the pandemic, The Morocco Caravan Experience was the only way we're aware of to experience the true, authentic, best version of Morocco's exquisite food culture and traditions. Now, in the aftermath, that's truer than ever before.
It’s not all bad news. Positive changes abound as well: A few promising new restaurants have popped up here and there. A very small number of holdouts are still selling better traditional objects, fabrics and clothing in the Medinas. Internet connectivity is faster and more ubiquitous. The road through the Atlas Mountains, which had been under construction for years, is mostly finished and is now smoother and safer. The government is sprucing up some areas with landscaping and other improvements in major cities.
It’s clear that Morocco is making a big effort to build the country’s infrastructure to attract mass tourism as a way to provide more jobs and increase revenue. But there are always unintended consequences to the rapid growth and changes caused by mass tourism. Something that’s more evident and palpable this year than ever before.
Real Moroccan food is gloriously delicious.
We love Morocco, and believe in the Moroccan people. But it has become a more challenging and less rewarding country for nearly all tourists, and also the locals who have to endure the overly crowded medina streets, soaring prices and loss of income because of the pandemic, earthquake and war in the Middle East.
Now more than ever, The Morocco Caravan Experience represents the antithesis to the mass and rapidly increasing industrial tourism spreading in Morocco. We take you outside of the ordinary tourist bubble saturated with run-of-the-mill activities. Instead, we immerse you in the true Moroccan culture with the extraordinary warmth of genuine Moroccan hospitality in the most remarkable places.
During our Moroccan Caravan Experience you enjoy the warm embrace of our local Moroccan friends as we gather and break bread around the table. We transport you right into the heart of authentic hospitality while enjoying the most exquisite and exceptional food and wine through magical culinary gatherings.
Our goal is that you can enjoy one-of-a-kind unforgettable travel adventures that are meaningful and transformative, creating memories you can cherish for a lifetime.
— Adventure and joy, Amira